Search engine visibility for a highly competitive and Y-M-Y-L industry.
The SEO challenge
The basic and supplementary insurance sectors are highly competitive in search engines and have to meet specific requirements because they are part of the Y-M-Y-L (Your Money Your Life) sector. It is essential to maintain visibility in search engines for keywords related to the brand and its services. A content marketing and SEO agency based in Zurich is managing the project, and I’m involved in everything to do with French-speaking Switzerland.
| 2021-2022 Insurance Industry |
The Solution
I deliver work specifically with anything related to the French-speaking part of the website, such as:
– keyword research and understanding search intent,
– transcreation,
– web copywriting and content optimisation,
– performance and ranking monitoring.
The SEO Specialist’s Perspective
For a project in collaboration with partners based in German-speaking Switzerland, it’s essential to quickly grasp both the needs of the end client, the industry and the company’s challenges, and the expectations of the agency I’m working with. My aim is to deliver quality work in line with the requirements and to point out any useful improvements not included in the initial brief.
Acknowledgements
Many thanks to Mélanie Bêche for her trust and enthusiasm. Thanks to Marco Schlauri of Digital Leverage for his collaboration.
