In this article you will find how to choose the right metrics, what is a ‘good KPI’ and why some metrics don’t speak the language of the business. Article based on a talk. This article is based on a talk I gave at SwissRe in October 2023. When I was asked by SwissRe’s Digital Media […]
Isaline Muelhauser is available for speaking engagements in Switzerland and online. LinkedIn: Isaline Muelhauser email: isaline@pilea.ch. As a conference organizer, you want your audience to feel like they have learnt something valuable. You want a speaker to share knowledge in an engaging and enthusiastic way. If every participant leaves your event happy and wowed, your […]
Miracle Inameti-Archibong at SEOnerdSwitzerland about forecasting for SEO.
Things to consider about multilingual SEO.
Things to consider about internal SEO and a case study explained
Alexandra Duncan at Content Strategy Lausanne about a Social Content Strategy for your Brand.
Lisiane Ndong at Content Strategy Lausanne about data driven content writing.
Yael Ben-David at Content Strategy Lausanne about writing for two user segments in one app.
Quinn Keast at Content Strategy Lausanne about creating a language styleguide.
Content Strategy Lausanne – Content Calendar with Gemma Fontané
