Data Privacy: focus on GA4 & nLPD/GDPR

Is Google Analytics Data nLPD/RGPD compliant? What are the risks associated with its use? Get an understanding of the situation to be able to make an educated decision on how you want to track your clients on your website. This article is suitable for people without extended knowledge of Google Analytics or the nLPD. I’m […]

What data in SEO and why does it matter?

In this article you will find how to choose the right metrics, what is a ‘good KPI’ and why some metrics  don’t speak the language of the business. Article based on a talk. This article is based on a talk I gave at SwissRe in October 2023. When I was asked by SwissRe’s Digital Media […]

SEO Speaker, Conference Speaker – Isaline Muelhauser

Isaline Muelhauser is available for speaking engagements in Switzerland and online. LinkedIn: Isaline Muelhauser email: As a conference organizer, you want your audience to feel like they have learnt something valuable. You want a speaker to share knowledge in an engaging and enthusiastic way. If every participant leaves your event happy and wowed, your […]

“Telling Tales: The Story Behind the Story” with Hannah Smith

Miracle Inameti-Archibong at SEOnerdSwitzerland about forecasting for SEO.

Women in Tech SEO Podcast about Multilingual SEO

Things to consider about multilingual SEO.

BoostRAOS #WeeklySEO about international SEO

Things to consider about internal SEO and a case study explained

How to design a social content strategy for your brand with Alexandra Duncan

Alexandra Duncan at Content Strategy Lausanne about a Social Content Strategy for your Brand.

A Data-Driven Approach to Find Content Ideas with Lisiane NDONG

Lisiane Ndong at Content Strategy Lausanne about data driven content writing.

Writing two sides of one transaction – Yael Ben-David

Yael Ben-David at Content Strategy Lausanne about writing for two user segments in one app.

Nobody’s a copywriter, but everybody writes copy – Quinn Keast

Quinn Keast at Content Strategy Lausanne about creating a language styleguide.