Author: Isaline
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Why Multilingual SEO Is About Much More Than Just Translation
Multilingual SEO isn’t just about translating content into another language—it’s about connecting with people. In this article, I share what I’ve learned helping brands in Switzerland and beyond navigate the complexities of language, culture, and search intent. This article explains the key take-away I shared in the Women in Tech SEO Podcast in April 2021.…
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E-commerce and SEO: which CMS is the best?
Choosing a CMS is an important decision and can be difficult to take. This article aims at helping you create a pros and cons list to make your own decision. I explain the plus and minus of several e-commerceCMS. If you think that I am going to tell you which CMS is the best of…
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Can AI save your budget and drive revenue? A Practical Guide to Translation for Organic Traffic
Reaching a global audience demands more than just translating your website; it requires a strategic approach to multilingual SEO. This article, inspired by personal experience, introduces a practical “Traffic Light Framework” to prioritize your translation efforts and leverage the right tools for maximum impact. The journey to organic traffic from different linguistic and cultural areas…
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Audit SEO and SEO checks in Switzerland
Website health check and first step into an SEO project: The SEO audit provides essential elements for a successful SEO project. Find out about deliverables, pricing, and process – from an SEO Consultant based in Lausanne. What Is an SEO Audit? An SEO audit is a health check for your website. It involves evaluating the…
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SEO Training and SEO courses in Switzerland
SEO training sessions are ideal for businesses and institutions. They aim to teach how to leverage SEO opportunities effectively. The SEO courses listed here are designed for businesses. If you’re not a business and are looking for a group training, I organise a few each year when I have a minimum group of 8 participants.…
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On-Page SEO checklist for copywriters
On-Page SEO is about creating relevant signals in your text so search engines understand what your page is about. No technical skills are required to improve your SEO — simply use this checklist. Before you start writing, I recommend a thorough preparation: define your keywords, understand the needs of your target audience, identify the search…
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Guidelines for using artificial intelligence (AI) in SEO and copywriting
Find out how and when I use artificial intelligence in my SEO work. I also explain which tasks I never use AI for. Artificial intelligence is a hot topic. You might wonder if I incorporate it into my work, and if so, when, why, and how. It’s completely understandable to want to know if the…
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Writing high-performing SEO content using an interview
This blog post explains the writing process for creating an article optimised to be easy to find via search engines (SEO) using an interview. It also discusses the use of artificial intelligence (AI) in content creation. As an SEO specialist and consultant, I often notice that my clients are surprised by how search engine optimisation…
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An introduction to technical SEO
In this article, you will find information about the basic concepts of technical SEO, along with links to high-quality resources to further your training. What is technical SEO? Definition Technical SEO involves optimizing or correcting technical aspects of your website so that bots can explore (crawling), visualize (rendering) and index (indexing) and understand your web…
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Interactive Design and JavaScript: Challenges for SEO
This detailed blog post aims to explore the impact of JavaScript on search engine optimisation (SEO). It is intended for web development and design teams. As an SEO specialist and consultant, I often notice that web development and design teams are surprised by the challenges JavaScript poses for SEO, particularly in terms of crawling and…
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SEO project for a health insurance company
Search engine visibility for a highly competitive and Y-M-Y-L industry. The SEO challenge The basic and supplementary insurance sectors are highly competitive in search engines and have to meet specific requirements because they are part of the Y-M-Y-L (Your Money Your Life) sector. It is essential to maintain visibility in search engines for keywords related…
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SEO Project for Solarwall
Website Redesign for Optimised Visibility in French-Speaking and German-Speaking Switzerland The Challenge Founded in 2014, Solarwall SA specialises in integrating custom architectural photovoltaic solutions. In 2021, they needed a new website that adequately represented their mission and services to facilitate contact with their target audience. The website had to be visible in three languages to…
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SEO Training for HES-SO Geneva
SEO Training for the Communication Team of the Six HES Schools in the Canton of Geneva The Challenge The communication specialists of the HES-SO Geneva schools wanted to understand the levers of natural referencing (on-page SEO), such as the selection and use of relevant keywords, the functioning of search engines, and web writing. 2022 HES-SO…
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SEO project for a leading business management consulting agency
Targeted audit after a relaunch, content optimisation and SEO roadmap The challenge The Observatory International is a leading business consultancy that helps companies develop their brand by transforming their marketing and communications resources. After creating a new website, the Observatory International team wanted to develop optimised content based on customer needs and questions. It is…
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SEO Project and Copywriting for PRO VELO Région Lausanne
The Challenge PRO VELO is committed to promoting daily bicycle use in the Lausanne region. The association advocates for safe, direct, and continuous bike infrastructure and promotes cycling through courses, events, and various activities. The website aims to share information about the association’s activities, recruit members, gather donations, and sign-ups for the newsletter. It is…
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Google Analytics Project for a leading International Higher Education Institution
Migration from Google Universal Analytics to Google Analytics 4 for all domains and subdomains of the higher education institution, including custom tracking and KPI reporting implementations. The Challenge In July 2023, Google Universal Analytics was rendered obsolete. It was necessary to set up Google Analytics 4. The higher education institution’s team also had technical and…
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SEO Audit: Content of a Gaming Website
Highlighting SEO Optimisation Opportunities for the Visibility of the French-Speaking Website The Challenge A leading company in the gaming equipment sector conducted a content audit for three priority markets, including the French market, to highlight SEO optimisation opportunities at the content level. The project was managed by Slingshot Organic. 2021 SEO Audit Focused on Content,…
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SEO Project for a Health Industry Company
Localisation of Content in French for the Swiss Romandie Region for a Medical Equipment Company The Challenge A leading company in hypertension management aimed to offer a product in Switzerland. The website needed to be visible and easily found for keywords related to its brand, the issues faced by patients, and the solution proposed by…
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How Does an SEO Project Unfold?
Are you a Swiss company wondering how an SEO project unfolds, what deliverables to expect, and how long the project will take? This article provides some insights. As an SEO specialist and consultant, I notice that many of my clients are often surprised by how an SEO project is conducted. Compared to international standards, search…
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Data Privacy: focus on GA4 & nLPD/GDPR
Is Google Analytics Data nLPD/RGPD compliant? What are the risks associated with its use? Get an understanding of the situation to be able to make an educated decision on how you want to track your clients on your website. This article is suitable for people without extended knowledge of Google Analytics or the nLPD. I’m…
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What data in SEO and why does it matter?
In this article you will find how to choose the right metrics, what is a ‘good KPI’ and why some metrics don’t speak the language of the business. Article based on a talk. This article is based on a talk I gave at SwissRe in October 2023. When I was asked by SwissRe’s Digital Media…
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SEO Speaker, Conference Speaker – Isaline Muelhauser
Isaline Muelhauser is available for speaking engagements in Switzerland and online. LinkedIn: Isaline Muelhauser email: isaline@pilea.ch. As a conference organizer, you want your audience to feel like they have learnt something valuable. You want a speaker to share knowledge in an engaging and enthusiastic way. If every participant leaves your event happy and wowed, your…
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“Telling Tales: The Story Behind the Story” with Hannah Smith
Miracle Inameti-Archibong at SEOnerdSwitzerland about forecasting for SEO.