SEO training sessions are ideal for businesses and institutions. They aim to teach how to leverage SEO opportunities effectively.
The SEO courses listed here are designed for businesses. If you’re not a business and are looking for a group training, I organise a few each year when I have a minimum group of 8 participants. Feel free to contact me to express your interest: isaline@pilea.ch.
Why attend an SEO training in Switzerland?
I train businesses and in-house marketing teams to think strategically, analytically, and practically about integrating SEO into their overall marketing strategy. During the SEO training, participants will learn the fundamentals of SEO, the opportunities it offers for businesses, and how search engines work.
SEO training is especially suited for medium and large companies that want to enhance their teams’ skills (marketing, content, product, etc.) in a practical and applicable way.
Search engines like Google are constantly evolving, with regular updates that make it challenging for businesses and marketers to keep up. Attending one of my SEO training sessions will provide you with the latest industry knowledge, saving you time in searching for reliable and up-to-date articles. Plus, you’ll have a knowledgeable professional on hand to answer your questions directly.
Benefits of an SEO Training
✔️ Understand the opportunities offered by search engines in a simple way
✔️ Invest in SEO knowledge and your team’s development (and eventually reduce reliance on external resources)
✔️ Ask real-time questions on the topics that matter most to you right now
SEO Training Topics
Here are some of the topics you can include in your SEO training. The content and duration of the training will depend on the results you aim to achieve and your team’s needs.
The Fundamentals of SEO
Search engine optimisation (SEO) helps place your website at the top of search results without paying per click. In this introduction, you will learn what SEO is (and what it isn’t), why it matters, the goals it can achieve at different stages of the marketing funnel, and how it integrates into a broader marketing mix.
Keyword Research
Keyword research is the foundation of all SEO and content marketing activities. In this training, you’ll learn what keyword research is, how to identify search intent, and how to perform keyword research effectively.
On-Page SEO or SEO for Web Copywriting
On-page SEO refers to the writing and layout efforts applied to textual content. In this session, you’ll discover the tasks needed to optimise a web page’s text and images, and understand why these optimisations are important. We’ll discuss content organisation, headings, introductions, images, and internal and external links.
If you’re using WordPress, a module on Yoast SEO or Rankmath can be added to the training.
SEO Performance Analysis and SEO Reporting
Optimising your website is important, but knowing if your efforts are delivering results is essential. Monitoring the performance of your SEO strategy is crucial for making informed decisions on next steps. In this training, you’ll learn about key performance indicators (KPIs) to measure your SEO success and determine whether adjustments are needed.
Introduction to Google Search Console
A must-have tool in the SEO industry, Google Search Console provides essential insights to monitor your site’s performance on Google Search, ensure that Google can crawl your site properly, and test the validity and performance of specific pages.
In this SEO training, you’ll learn what information is available in the tool, how to navigate it, and how to use it to understand your website’s performance. You can choose between a beginner or advanced module.
Introduction to Google Analytics 4
Another essential tool in the SEO industry, Google Analytics 4 (GA4) provides crucial insights into your marketing campaign performance and audience behaviour. In this session, you’ll learn about the features of GA4, the steps required to correctly configure your GA4 account, data protection features, and how to start understanding your audience.
Google Analytics 4: Custom Report Creation and Modification
Google Analytics 4 allows you to create custom reports directly within the tool (goodbye Excel and Looker Studio!). In this Google Analytics training, you’ll learn how to use and customise standard reports, how to modify the GA4 menu, how to implement and track UTMs, and how to leverage the three “Explore” report types to gather deeper insights.
How to organise an SEO Training
01 Initial Call
During our first call, we will discuss your SEO training goals, the target audience (number of participants), and the format (online or in-person). We will define the topics to be covered and the duration of the SEO training.
02 Preparation
Once the contract is signed and access to your company’s specific resources and tools is provided, I will prepare your SEO training session.
03 Presentation
I will spend 2 to 6 hours training your team in SEO, either in-person or online.
Why choose an SEO training with Isaline Muelhauser?
Customisation
I only work with a select number of companies at a time. My SEO services are tailored to your specific needs.
Proven SEO Expertise
I am a recognised SEO consultant within the industry. My clients attest to the results achieved.
Teaching Experience
I have worked as a teacher for both children and adults. I create an environment where learning is engaging and effective.
Up-to-Date Knowledge
I stay current with and adhere to Google’s latest quality guidelines and industry best practices. (White-hat SEO only.)
Companies that have completed an SEO training with Isaline
HETS-FR – HES-SO Geneva – Bénévolat Vaud – A leading International Politechnical University – A leading Pharmaceutical Company
“It was a real pleasure to work with Isaline, who delivered an SEO training session to the communications teams of HES-SO Geneva. Highly skilled and professional, she adapts to her audience and genuinely seeks to understand their needs through thorough preparation and thoughtful questions. This ensures that the training is truly tailored to the context and the specific requests. She also provides plenty of resources for further learning. Thank you again, Isaline!”
ALINE YAZGI, RESPONSABLE INFORMATION ET COMMUNICATION HES-SO GENÈVE
Clic here to read other clients’ review on LinkedIn.
Frequently asked questions about SEO trainings
Who Should Attend These SEO Training Sessions?
My SEO training sessions are ideal for agencies and internal marketing teams who want to learn how to use SEO for their own business or clients. I encourage profiles such as web developers, social media specialists, copywriters, and even management to participate, as this helps improve internal communication. SEO plays a role in all of these functions.
How Much Does SEO Training Cost?
The cost of SEO training depends on the number of participants, topics covered, duration, whether it is online or in-person, and the level of customisation (for example, if all examples are drawn from your website). Generally, a half-day tailored SEO training session for around ten participants starts at 2’500 CHF.
What Does SEO Mean?
SEO — Search Engine Optimisation or référencement naturel in French — is a marketing activity aimed at making a service or product more visible on search engine results pages (SERPs).
Why Take an SEO Training Course?
Learning SEO allows you to leverage the opportunities offered by search engines to make your service, product, or project more visible. With an SEO training session, you’ll be able to increase the share of organic traffic to your website. Visibility and traffic are the first steps toward selling a service or product or increasing brand awareness.
Are There Free SEO Training Courses?
Several SEO tools offer free online SEO courses. Here are some of my favourites:
The Beginner’s Guide to SEO by Ahrefs (includes text and video content)
SE Ranking Academy
Blue Array Academy
Moz Academy (various pricing options)
For free training sessions, SEOnerdSwitzerland organises events and free workshops.
→ Check out the SEOnerdSwitzerland events for more details.
You can also visit Pilea’s YouTube channel for free SEO webinars available in French and English and our blog for various SEO articles.
How to Learn SEO?
There is a lot of SEO material available online. The first step is to learn how to search for and identify high-quality information.