Category: Content Marketing
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Why Multilingual SEO Is About Much More Than Just Translation
Multilingual SEO isn’t just about translating content into another language—it’s about connecting with people. In this article, I share what I’ve learned helping brands in Switzerland and beyond navigate the complexities of language, culture, and search intent. This article explains the key take-away I shared in the Women in Tech SEO Podcast in April 2021.…
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Can AI save your budget and drive revenue? A Practical Guide to Translation for Organic Traffic
Reaching a global audience demands more than just translating your website; it requires a strategic approach to multilingual SEO. This article, inspired by personal experience, introduces a practical “Traffic Light Framework” to prioritize your translation efforts and leverage the right tools for maximum impact. The journey to organic traffic from different linguistic and cultural areas…
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On-Page SEO checklist for copywriters
On-Page SEO is about creating relevant signals in your text so search engines understand what your page is about. No technical skills are required to improve your SEO — simply use this checklist. Before you start writing, I recommend a thorough preparation: define your keywords, understand the needs of your target audience, identify the search…
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Guidelines for using artificial intelligence (AI) in SEO and copywriting
Find out how and when I use artificial intelligence in my SEO work. I also explain which tasks I never use AI for. Artificial intelligence is a hot topic. You might wonder if I incorporate it into my work, and if so, when, why, and how. It’s completely understandable to want to know if the…
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Writing high-performing SEO content using an interview
This blog post explains the writing process for creating an article optimised to be easy to find via search engines (SEO) using an interview. It also discusses the use of artificial intelligence (AI) in content creation. As an SEO specialist and consultant, I often notice that my clients are surprised by how search engine optimisation…
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Data Privacy: focus on GA4 & nLPD/GDPR
Is Google Analytics Data nLPD/RGPD compliant? What are the risks associated with its use? Get an understanding of the situation to be able to make an educated decision on how you want to track your clients on your website. This article is suitable for people without extended knowledge of Google Analytics or the nLPD. I’m…
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“Telling Tales: The Story Behind the Story” with Hannah Smith
Miracle Inameti-Archibong at SEOnerdSwitzerland about forecasting for SEO.
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How to design a social content strategy for your brand with Alexandra Duncan
Alexandra Duncan at Content Strategy Lausanne about a Social Content Strategy for your Brand.
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A Data-Driven Approach to Find Content Ideas with Lisiane NDONG
Lisiane Ndong at Content Strategy Lausanne about data driven content writing.
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Writing two sides of one transaction – Yael Ben-David
Yael Ben-David at Content Strategy Lausanne about writing for two user segments in one app.
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Nobody’s a copywriter, but everybody writes copy – Quinn Keast
Quinn Keast at Content Strategy Lausanne about creating a language styleguide.