Find out how and when I use artificial intelligence in my SEO work. I also explain which tasks I never use AI for.
Artificial intelligence is a hot topic. You might wonder if I incorporate it into my work, and if so, when, why, and how. It’s completely understandable to want to know if the work I deliver will be done by me personally.
I take a keen interest in tools that can help streamline repetitive tasks in my work. AI presents an opportunity to organise my workflows more efficiently. Being naturally curious, I also enjoy testing new tools. My approach is enthusiastic, open, and critical to minimise any associated risks. At the same time, I ensure that AI use adheres to my standard operating procedures (SOPs), which guarantee the quality of my deliverables.
I keep up to date with AI developments through the international SEO community. I’m particularly interested in the link between search results, content quality, and work processes. Every six months or so, I review the relevance of this AI usage policy based on my experiences, tests, and the latest technological advancements.
Note: Deepl and ChatGPT translated this article originally written in French. In case of doubt, check the French version or ask Isaline Muelhauser.
How I Use AI
I use artificial intelligence for:
Monitoring topics and trends
Text editing, such as detecting typos, grammar checks, and precise rephrasing (e.g., switching between informal and formal tones)
Idea generation processes, especially when a large number of ideas are needed in a short time
Creating transcriptions and translations for my own website from French to English
When I Don’t Use AI
I do not use AI-based technologies for:
Research purposes in my SEO work
Creating content for websites
Localising content intended for publication on your website
How I Experiment with AI
I’m actively exploring how AI can make my work methods and processes more efficient.
However, I only experiment within a controlled test environment, such as my own websites and Google Business profiles.
Transparency in my use of AI
If I believe an AI-assisted process could benefit a project, I suggest the tool or process to my client.
I do not use AI outside the activities mentioned above without your explicit consent.
I do not share any client data with AI tools without your consent (e.g., data from Google Search Console).
“Humanising” AI-Generated Content? No Thanks.
I do not accept assignments to “humanise” AI-generated text.
My services focus on high-value SEO optimisation aimed at delivering real long-term progress. Using AI to generate content is a bad idea.
You can find more details in this article: “AI Content Is Short-Term Arbitrage, Not Long-Term Strategy.”