Website health check and first step into an SEO project: The SEO audit provides essential elements for a successful SEO project. Find out about deliverables, pricing, and process – from an SEO Consultant based in Lausanne.
What Is an SEO Audit?
An SEO audit is a health check for your website. It involves evaluating the elements that impact your brand’s or website’s visibility on search engines.
Many factors influence your website’s performance, including competition, content, site structure, and external links. An SEO audit identifies potential challenges and uncovers untapped opportunities. It prioritises the actions needed to increase your search visibility or maintain your current visibility.
Your Goals (The Brief) Guide the SEO Audit
An SEO audit is tailored to your business. A brief is essential to ensure the audit is relevant and useful. If you haven’t prepared a brief, I’ll ask the right questions to ensure I fully understand your objectives.
Examples: My e-commerce site’s products are not visible at all on Google. When I search for my brand on Google, my website doesn’t appear, and my brand is invisible on search engines.
I’m planning a website redesign and need to know what to improve and what to keep to increase my Google visibility.
SEO audit deliverables
My SEO audits are structured by priority, based on impact, effort level, and required resources. I prepare a presentation (approximately 1.5 hours) with slides covering the key recommendations.
For technical audits, I also provide a Google Sheet/Excel document intended for the technical team. This document includes:
A status report of the errors
Recommended corrections
Useful resources to fix the errors
A list of affected URLs
When should you do an SEO audit?
An SEO audit is ideal when:
- You’re investing money in your website but feel it’s not delivering the expected returns.
- You’re in a growth phase with a new product or service to sell and want to ensure your target audience can find you on search engines.
- You’re planning a website redesign and want to identify what needs to be improved or preserved to maintain or increase visibility.
Benefits of an SEO audit
✔️An SEO audit provides concrete next steps that will have a real impact on your business.
✔️It helps prioritise actions based on their expected results.
✔️An audit delivers insights that are useful for different teams, such as content writers and developers.
✔️It reveals potential threats and untapped opportunities specific to your business.
Types of SEO audits
Every business is unique, with its own challenges and opportunities. While an SEO audit starts with the same process, the outcome is always different. Depending on your business needs, an SEO audit can cover one or more of the aspects listed below.
Here are the most common SEO audits I perform. Audits can be customised upon request.
360° SEO marketing audit
The 360° audit takes a holistic approach to SEO within your marketing mix. It evaluates your brand’s visibility in search results, your sales and marketing activities, and identifies which actions will have the greatest impact on lead generation and brand awareness.
| This service includes: 2x phone/video consultations Analysis of your marketing mix Concrete SEO and marketing recommendations to help achieve your goals Suggestions for an ideal balance between marketing, SEO, and sales Introduction to performance tracking with Google Analytics and Google Search Console |
| Budget: From 1600 CHF Timeline: 3 weeks Deliverable: Video presentation and slides summarising key recommendations Preferred Setup: Google Analytics 4 and Google Search Console installed on your website |
Current SEO performance and audience audit
This audit provides an overview of your website’s current visibility on search engines. It answers key questions such as:
Is the website visible?
Are the most important pages understood by search engines?
How does your audience find these pages?
How does your audience interact with the website?
Good to know: This audit is often used for annual reports or end-of-year reviews.
| This service includes: 2x phone/video consultations Review of your current tracking setup Identification of performance indicators tailored to your business and website Analysis of your site’s current visibility and its effectiveness in growing your business or project Recommendations for advanced tracking and implementation, such as custom reports or tracking with Google Tag Manager |
| Budget: From 2200 CHF Timeline: 3 weeks Deliverable: Video presentation with slides summarising key points and links to data available in your tools Prerequisites: Google Analytics 4 and Google Search Console installed on your website Optional Add-Ons: Customisation of GA4 standard reports Creation of exploration reports Keyword ranking for your primary keywords using Ahrefs Comparison with 3-4 competitor websites |
On-page SEO Audit
This audit provides recommendations to improve the content and resources available on a page, focusing on on-page SEO. It reviews keyword targeting, title tags, headings, alt text, and additional content opportunities to better meet your audience’s search intent.
| This service includes: 2x phone/video consultations Identification of page targeting (message, audience, expected results) Search intent evaluation Verification of on-page SEO best practices Analysis of content performance based on your objective Introduction to performance tracking with Google Analytics and Google Search Console |
| Budget: From 1500 CHF per page Timeline: 2 weeks Deliverable: Video presentation with slides summarising key points and links to relevant data available in your tools Preferred Setup: Google Analytics 4 and Google Search Console installed on your website |
Technical SEO audit
The technical SEO audit identifies blockers that negatively impact the crawling and indexing of your website. If a site cannot be properly crawled and understood by search engine bots, it won’t be indexed, meaning it has no chance of appearing on Google when your audience searches for relevant information.
| This Service Includes: 2-4 phone/video consultations Selection of critical checks, such as: Sitemap Canonical tags No-index tags 404 errors Multilingual setup checks (if applicable) Redirect checks (post-migration) Content opportunity research Priorisation of fixes |
| Budget: From 4000 CHF Timeline: 3 to 5 weeks Deliverable: Video presentation with slides highlighting key points Google Sheet (Excel) containing a prioritised list of checks and affected URLs Preferred Setup: Google Analytics 4 and Google Search Console installed on your website |
Local SEO/Google Business Profile
The local SEO audit reviews the performance of your Google Business Profile and uncovers untapped opportunities to make your business more visible to your local audience. It highlights essential keywords to use in strategic areas of your profile and provides guidance on how often and how to optimise your profile for maximum impact.
| This service includes: 2x phone/video consultations NAP+W check (name, address, phone number, website consistency) and category review Creation and publication of services and description Introduction to products, posts, and images Guide to ongoing profile optimisation Introduction to performance tracking |
| Budget: From 1200 CHF Timeline: 2 weeks Optional: Ongoing performance tracking and recommendations every 2-3 months, provided as a reminder email. |
The SEO Audit Process
01 Initial Call
During our first call, we’ll discuss your SEO challenges, goals, and objectives. Together, we’ll determine whether there is a good match between your needs and my services. If we’re a good fit, we’ll proceed to the next step. If not, I’ll recommend other SEO specialists better suited to your requirements.
02 Audit
Once the contracts are signed and access to your company’s resources and tools is provided, I will spend the next 3 to 4 weeks preparing a comprehensive SEO audit for your website.
03 SEO Audit Delivery
We will have a 90-minute meeting to go over the SEO audit results. It’s highly recommended to include your website stakeholders, such as your content team, IT team, and marketing team, in this discussion.
Why Hire Isaline to Conduct an SEO Audit?
Personalisation
I work with only a few companies at a time. My services are fully tailored to your needs.
Proven SEO Expertise
I am a recognised SEO consultant within the industry. My clients testify to the results achieved.
Focus on Measurable Results
I am passionate about activities that deliver quantifiable results. In addition to working as an SEO consultant, I am also a business owner, so I understand your challenges.
Up-to-Date Knowledge
I follow and apply Google’s latest quality guidelines and industry best practices. (White-hat SEO only.)
Companies That Have Completed an SEO Audit
A leading international pharmaceutical company – A gaming website – Ville de Fribourg- An e-commerce site selling raw materials for professional breweries
“Isaline is fantastic! I worked with her on an on-page SEO audit for a big name brand with a tight deadline and she was easy to work with, she owned the work, was a self-starter, her work was really high quality, I could go on! I would 100% work with Isaline again, I’m really impressed.
I’ve also learned a lot from her in the time I’ve known her, which has helped me to do a better
Emma Russel, Managing Director, Slingshot Organic
Frequently Asked Questions About SEO Audits
How Much Do Your SEO Audits Cost?
The cost of an SEO audit depends on several factors, such as the size of your website, the CMS used, and the number of elements being audited. For example, you might need an on-page SEO audit, a technical audit, and a performance audit.
We’ll determine the scope (and cost) of the audit together during the initial call, based on your expectations and objectives.
Are You the Right Choice for Me?
During the initial (no-obligation) call, we’ll discuss your needs and evaluate whether we’re a good fit. If not, I’ll be happy to recommend other SEO agencies or consultants who, in my opinion, would be better suited to your project.
Who Should Attend the SEO Audit Presentation?
It’s highly recommended to include your website stakeholders, such as your content team, IT team, and marketing team. I’ve also presented SEO audits to senior management, sales teams, or product teams.
SEO naturally connects several departments, so having all relevant parties present during the audit delivery facilitates internal communication.