Here you will find definitions of the key points of SEO and articles on essential SEO topics such as on page SEO, loading speed and core web vitals.
Search Engine Optimisation, or SEO, refers to activities carried out to improve the visibility of a brand, service or product in search engines.
You can improve your website for search engines by working on content, site architecture, code, authority. Depending on the aspect of SEO you need to work on, you will call on different SEO specialists.
Google aims to “Offer the most relevant and reliable information available.” To help a user find what they are looking for, Google takes “into account many factors, such as the words used in your query, the content of the pages, the level of expertise of the sources, your language and your location.”
The better you know what your target audience is looking for and talking about, the better you can meet the needs of your target audience. Your website must offer an excellent user experience from a technical point of view, including excellent load speed scores and Core Web Vitals scores, and have an excellent authority in your field of expertise, your website should be recommended by other websites with excellent authority.
A common process to optimise the ranking include tasks such as:
⚠️ If Google cannot access your pages due to technical blockers, improving the quality of content will be useless. You need to make sure, with the Google Search Console, that nothing is blocking the indexing of your website.
Pilea.ch will help you to maximise your visibility on search engines.
Contact me: isaline@pilea.ch to get in touch.
In this article you will find how to choose the right metrics, what is a ‘good KPI’ and why some metrics don’t speak the language of the business. Article based on a talk. This article is based on a talk I gave at SwissRe in October 2023. When I was asked by SwissRe’s Digital Media […]
Things to consider about multilingual SEO.
Things to consider about internal SEO and a case study explained
Lisiane Ndong at Content Strategy Lausanne about data driven content writing.
Content Strategy Lausanne – Content Calendar with Gemma Fontané
As promised, here you will find the link to the recording, the slides & my key takeaways regarding the September 2020 online SEOnerdSwitzerland meetup with Martin Splitt and Monito. A huge thank you to Martin, Paul and Olivier. Preparing a presentation and being present to the meetup take a lot of time. Our association #SEOnerdSwitzerland […]
