Localisation of Content in French for the Swiss Romandie Region for a Medical Equipment Company
The Challenge
A leading company in hypertension management aimed to offer a product in Switzerland. The website needed to be visible and easily found for keywords related to its brand, the issues faced by patients, and the solution proposed by the brand. The project was managed by LEaF Translations.
| 2021 SEO Localisation CH-FR Health Industry |
The Solution
Activities undertaken:
- Keyword research and URL mapping
- Localisation (correction and modification) of content to suit the Swiss Romandie region
- Optimisation of meta data
The SEO Specialist’s Perspective To make a brand visible in the Romandie market, it is essential to use the words actually used by a Swiss audience. A standard French translation will not suffice, as the website will not appear in search engine results (SERPs) for the terms used in Swiss Romandie.
As an SEO consultant, my role is to provide a high-quality deliverable that is immediately usable and to highlight any additional points not included in the official documents to enable my contractor to have a useful conversation with their client.
Acknowledgements
Thank you to Lucy Pembayun MITI for her trust (LEaF Translations).
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