Migration from Google Universal Analytics to Google Analytics 4 for all domains and subdomains of the higher education institution, including custom tracking and KPI reporting implementations.
The Challenge
In July 2023, Google Universal Analytics was rendered obsolete. It was necessary to set up Google Analytics 4. The higher education institution’s team also had technical and strategic questions. The new configuration needed to meet their needs and requirements, particularly regarding data protection and performance tracking. Additionally, it was essential to support all the webmasters of the higher education institution during this transition.
| 2023 Leading International Higher Education Institution Google Analytics 4 |
The Solution
Configuration of the main Google Analytics accounts, technical recommendations for implementing tracking tags on the main properties. Customisation of the main property with easy access to customised standard reports and creation of exploration reports based on specific performance indicator needs.
Two training sessions (basic and advanced) were provided for all the webmasters of the higher education institution to understand Google Analytics 4, how to configure it properly, and how to create standard and exploration reports related to content performance questions.
Acknowledgements
A big thank you to the project team for their trust and warm welcome, and to all the participants in the training for their attention. It was a pleasure to meet you.
Thanks to Irina Serdyukovskaya, Analytics Consultant, for the collaboration. Irina is my favourite partner for technical questions related to Google Tag Manager and Google Analytics.