Category: On Page SEO
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Why Multilingual SEO Is About Much More Than Just Translation
Multilingual SEO isn’t just about translating content into another language—it’s about connecting with people. In this article, I share what I’ve learned helping brands in Switzerland and beyond navigate the complexities of language, culture, and search intent. This article explains the key take-away I shared in the Women in Tech SEO Podcast in April 2021.…
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On-Page SEO checklist for copywriters
On-Page SEO is about creating relevant signals in your text so search engines understand what your page is about. No technical skills are required to improve your SEO — simply use this checklist. Before you start writing, I recommend a thorough preparation: define your keywords, understand the needs of your target audience, identify the search…
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Guidelines for using artificial intelligence (AI) in SEO and copywriting
Find out how and when I use artificial intelligence in my SEO work. I also explain which tasks I never use AI for. Artificial intelligence is a hot topic. You might wonder if I incorporate it into my work, and if so, when, why, and how. It’s completely understandable to want to know if the…
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Writing high-performing SEO content using an interview
This blog post explains the writing process for creating an article optimised to be easy to find via search engines (SEO) using an interview. It also discusses the use of artificial intelligence (AI) in content creation. As an SEO specialist and consultant, I often notice that my clients are surprised by how search engine optimisation…