The One Where We Discuss Multilingual SEO With Isaline Muelhauser

The One Where We Discuss Multilingual SEO With Isaline Muelhauser – I was invited to WTSPodcast by the brilliant Sarah McDowell & Areej AbuAli. Listen to the Podcast now.

Women in Tech SEO Podcast is THE weekly podcast starring women in the SEO industry. Hosted by: Sarah McDowell & Areej AbuAli

Listen to the full podcast and read the transcript here

Sarah McDowell and Areej Abuali are on a mission to amplify all the brilliant women in our industry! Through the weekly episodes, you will:

Learn new SEO tactics in a fun and accessible way
Feel inspired by our guests’ stories and what empowers them
Stay up to date with our latest initiatives and events

Follow WTSPodcast on twitter: @techseowomenpod

I love being a host and setting the stage for a speaker, like I do for Content Strategy Lausanne and SEOnerdSwitzerland. I am less used to being a guest myself. I enjoyed the challenge and gave my best.

WTS Podcast Replay

There is so much to say about multilingual SEO: during this podcast I shared my experience about:

where SEO meets branding for example when you chose between a French/German word and a Swiss-French/Swiss-German word,
the difference between translation and copywriting or the ‘original language’ and ‘secondary languages’,
finding opportunities in keyword researches in a different language,
what it means to co-lead a SEO community in Switzerland.
of course I discuss cheese too

As Switzerland is multilingual, I can’t remember leading many single language projects. I suppose my head is a blending of languages – from day one I think about how the website will grow into an adjacent market.

Get in touch for follow-up questions or your multilingual projects – they are my favorite!