Category: SEO
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On-Page SEO checklist for copywriters
On-Page SEO is about creating relevant signals in your text so search engines understand what your page is about. No technical skills are required to improve your SEO — simply use this checklist. Before you start writing, I recommend a thorough preparation: define your keywords, understand the needs of your target audience, identify the search…
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Guidelines for using artificial intelligence (AI) in SEO and copywriting
Find out how and when I use artificial intelligence in my SEO work. I also explain which tasks I never use AI for. Artificial intelligence is a hot topic. You might wonder if I incorporate it into my work, and if so, when, why, and how. It’s completely understandable to want to know if the…
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Writing high-performing SEO content using an interview
This blog post explains the writing process for creating an article optimised to be easy to find via search engines (SEO) using an interview. It also discusses the use of artificial intelligence (AI) in content creation. As an SEO specialist and consultant, I often notice that my clients are surprised by how search engine optimisation…
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An introduction to technical SEO
In this article, you will find information about the basic concepts of technical SEO, along with links to high-quality resources to further your training. What is technical SEO? Definition Technical SEO involves optimizing or correcting technical aspects of your website so that bots can explore (crawling), visualize (rendering) and index (indexing) and understand your web…
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Interactive Design and JavaScript: Challenges for SEO
This detailed blog post aims to explore the impact of JavaScript on search engine optimisation (SEO). It is intended for web development and design teams. As an SEO specialist and consultant, I often notice that web development and design teams are surprised by the challenges JavaScript poses for SEO, particularly in terms of crawling and…
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Data Privacy: focus on GA4 & nLPD/GDPR
Is Google Analytics Data nLPD/RGPD compliant? What are the risks associated with its use? Get an understanding of the situation to be able to make an educated decision on how you want to track your clients on your website. This article is suitable for people without extended knowledge of Google Analytics or the nLPD. I’m…
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What data in SEO and why does it matter?
In this article you will find how to choose the right metrics, what is a ‘good KPI’ and why some metrics don’t speak the language of the business. Article based on a talk. This article is based on a talk I gave at SwissRe in October 2023. When I was asked by SwissRe’s Digital Media…
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SEO Speaker, Conference Speaker – Isaline Muelhauser
Isaline Muelhauser is available for speaking engagements in Switzerland and online. LinkedIn: Isaline Muelhauser email: isaline@pilea.ch. As a conference organizer, you want your audience to feel like they have learnt something valuable. You want a speaker to share knowledge in an engaging and enthusiastic way. If every participant leaves your event happy and wowed, your…
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BoostRAOS #WeeklySEO about international SEO
Things to consider about internal SEO and a case study explained
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How to create a content calendar with Gemma Fontané
Content Strategy Lausanne – Content Calendar with Gemma Fontané
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#SEOnerdSwitzerland with Martin Splitt and Monito: video & slides
As promised, here you will find the link to the recording, the slides & my key takeaways regarding the September 2020 online SEOnerdSwitzerland meetup with Martin Splitt and Monito. A huge thank you to Martin, Paul and Olivier. Preparing a presentation and being present to the meetup take a lot of time. Our association #SEOnerdSwitzerland…