Website Redesign for Optimised Visibility in French-Speaking and German-Speaking Switzerland The Challenge Founded in 2014, Solarwall SA specialises in integrating custom architectural photovoltaic solutions. In 2021, they needed a new website that adequately represented their mission and services to facilitate contact with their target audience. The website had to be visible in three languages to […]
SEO Training for the Communication Team of the Six HES Schools in the Canton of Geneva The Challenge The communication specialists of the HES-SO Geneva schools wanted to understand the levers of natural referencing (on-page SEO), such as the selection and use of relevant keywords, the functioning of search engines, and web writing. 2022 HES-SO […]
Targeted audit after a relaunch, content optimisation and SEO roadmap The challenge The Observatory International is a leading business consultancy that helps companies develop their brand by transforming their marketing and communications resources. After creating a new website, the Observatory International team wanted to develop optimised content based on customer needs and questions. It is […]
The Challenge PRO VELO is committed to promoting daily bicycle use in the Lausanne region. The association advocates for safe, direct, and continuous bike infrastructure and promotes cycling through courses, events, and various activities. The website aims to share information about the association’s activities, recruit members, gather donations, and sign-ups for the newsletter. It is […]
Migration from Google Universal Analytics to Google Analytics 4 for all domains and subdomains of the higher education institution, including custom tracking and KPI reporting implementations. The Challenge In July 2023, Google Universal Analytics was rendered obsolete. It was necessary to set up Google Analytics 4. The higher education institution’s team also had technical and […]
Highlighting SEO Optimisation Opportunities for the Visibility of the French-Speaking Website The Challenge A leading company in the gaming equipment sector conducted a content audit for three priority markets, including the French market, to highlight SEO optimisation opportunities at the content level. The project was managed by Slingshot Organic. 2021 SEO Audit Focused on Content, […]
Localisation of Content in French for the Swiss Romandie Region for a Medical Equipment Company The Challenge A leading company in hypertension management aimed to offer a product in Switzerland. The website needed to be visible and easily found for keywords related to its brand, the issues faced by patients, and the solution proposed by […]
Are you a Swiss company wondering how an SEO project unfolds, what deliverables to expect, and how long the project will take? This article provides some insights. As an SEO specialist and consultant, I notice that many of my clients are often surprised by how an SEO project is conducted. Compared to international standards, search […]
Is Google Analytics Data nLPD/RGPD compliant? What are the risks associated with its use? Get an understanding of the situation to be able to make an educated decision on how you want to track your clients on your website. This article is suitable for people without extended knowledge of Google Analytics or the nLPD. I’m […]
In this article you will find how to choose the right metrics, what is a ‘good KPI’ and why some metrics don’t speak the language of the business. Article based on a talk. This article is based on a talk I gave at SwissRe in October 2023. When I was asked by SwissRe’s Digital Media […]
